Canada’s Rogers says Apple iPhone ‘slammed brakes’ on rival devices

"Sales of other phones on Rogers Wireless' network virtually ground to a halt the day of the iPhone 3G announcement in late April, company president Nadir Mohammed said today during a call discussing the company's latest quarterly results," Electronista reports.

"Although the cellular business helped drive Rogers' year-over-year quarterly revenue increase of 11 percent to $2.8 billion without the iPhone on sale, the company executive notes that demand for other devices 'slammed on the brakes' the same day as Rogers announced it would launch the Apple device during the summer," Electronista reports. "Although the up-front discount on the device is the largest the company has ever had, the higher average revenue per user is expected to more than offset the initial price of the phone as nearly all customers are likely to sign up for a data plan and potentially extra features."

"Rogers has committed to buying at least $150 million in iPhones and will spend more as necessary," Electronista reports.

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