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 CNBC’s Jim Goldman: Steve Jobs walks right into trap with ‘off the record’ health update

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PostSubject: CNBC’s Jim Goldman: Steve Jobs walks right into trap with ‘off the record’ health update   Mon Jul 28, 2008 1:38 pm

"What was Steve thinking? I don't pretend to understand the pressures he's under, both physically and professionally, but calling New York Times columnist Joe Nocera with an 'off the record' health update was a big mistake, completely unnecessary, and serves only to fan the flames," Jim Goldman writes for CNBC.

"Make no mistake: I'm happy he did if only to confirm what many of us have speculated about: that he's dealing with some non-life-threatening health issues that don't seem material to Apple. And make no mistake, I sure wish he would've called me. I do," Goldman writes.

"I just find it so weird that he reached out to anyone, and in such a strange way. Nocera reports that Jobs started the conversation by saying, 'This is Steve Jobs. You think I'm an arrogant (expletive) who thinks he's above the law, and I think you're a slime bucket who gets most of the facts wrong,'" Goldman writes.

Goldman writes, "Which makes you kinda wonder why Jobs would choose a 'slime bucket' to get his story out. The trouble for Apple, for Jobs, is consistency. You either comment. Or you don't. You either talk on the record. Or you don't. And you do so consistently. The fact is, Jobs and Apple don't need to comment simply because Jobs' health, such that it is today, is not failing, he's not dying, and therefore whatever is ailing him is not "material" to the company. That's the threshold."
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