On Tuesday, eWeek's Joe Wilcox contacted Stephen Baker, NPD's vice president of industry analysis, about computer average selling prices (ASP) at retail.
"The ASP for Mac desktops is more than $1,000 greater than for Windows PCs, and Mac desktop ASPs were higher in June than they were two years ago," Wilcox reports.
Wilcox writes, "Here's how the midrange iMac and Dell Inspiron 518 compare, based on Apple Store and Dell online pricing:"
Apple iMac: $1,199; 2.4GHz Intel Core Duo processor, 20-inch widescreen display (integrated), 1GB DDR memory, 128MB ATI Radeon HD 2400 XT graphics, 250GB hard drive, 8x double-layer DVD burner, Bluetooth 2.1, 802.11 g Wi-Fi, Webcam and Mac OS X 10.5.
Dell Inspiron 518: $739 (after $150 instant savings); 2.4GHz Intel Core 2 Quad processor, 19-inch widescreen monitor, 3GB DDR memory, Intel GMA X3100 graphics, 500GB hard drive, 8x DVD burner and Windows Vista Home Premium Service Pack 1.
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